Photo credit: EMI Australia
Project Information:
Release Date: 07/14/2023
Genre: Pop
Label: EMI / UMG Austrailia
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Troye Sivan has dropped the lead single, “Rush,” off of their upcoming LP titled “Something To Give Each Other.” The gay-party anthem sounds and feels like a Tom of Finland inspired world of promiscuity and fun. The track has a ’90s inspired circuit beat paired with an infectious hook; this has the power to become Sivan’s biggest hit to date.
Produced by Styalz Fuego, NOVODOR & Zhone; the track showcases a more open and free version of Sivan; diving fully into his own world and bringing us along for the ride. One of my biggest pet peeves with gay-male artists can be when they get the lines blurred and regurgitate content from their favorite women; Sivan is fully diving into the queer world without regard for who gets it or likes it. That is art.
Oh I feel the rush, addicted to your touch.
Once you give this track a singular listen, it will be stuck in your head. It is the definition of an earworm, and the tracks ability to blend new sounds with familiar ones makes it all the more easy to connect with/feel a connection to this track.
I can’t lie, I am not all too familiar with Sivan’s career; their initial work seemed like it wasn’t for me, in a way. It was young and slightly emo, in my opinion. This feels like a re-birth; one where he’s not afraid to be who he is and that is the recipe for success. Lil Nas X took a similar approach to their career; the “I’m gay, move.”
Sivan’s talent has always been at the forefront of his career, and nothing changes here. His vocals are beyond incredible; soft yet powerful and controlled. His soft voice (and look) paired with a grungy, street-punk-styled video is perfection. Not everyone can show their private life and interests without it coming off as corny or pandering; I feel none of that from “Rush.”
“Rush” is now available on all DSPs; check out the official video.
